Package Five

Franchise Partner Profiling & Marketing

We want to ensure that all key stakeholders are clear on the franchise network vision and are invested and committed to delivering on the franchise acquisition goals.

Our interactive workshops identify key target profiles and development of in depth empathy mapping.

Package Includes ;

  • Franchise Acquisition Goals – Set agreed and defined long term and short-term franchising goals
  • Franchise Partner Profiling – Determine ideal franchise partner selection criteria and identify all possible franchisee target groups, messages and marketing channels
  • Competitor Profiling – Review key competitors that prospective franchise partners would be also considering.
  • Value Messaging - Create a strong, compelling, and unique value proposition for prospective franchisees to invest.

This information contributes to a comprehensive franchise partner segmentation, a channel and media schedule designed to drive franchisee acquisition. The key deliverable is a franchise development marketing plan which supports the overall franchise business strategy.

Utilising our proven profiling and empathy mapping techniques, we identify the right franchise partner candidates, craft the right messaging in the right marketing channels at the right time. We guide you through the development of your strategy, collateral and any other franchise marketing requirements.

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